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Digital advertising and marketing is a form of marketing and advertising which uses digital channels to reach and interact with clients. But just what is digital marketing, and why might it be extremely vital? In modern interconnected world, organizations of all the sizes are frequently trying out digital marketing to reach and indulge the target audience of theirs. It entails a wide variety of things to do, including search engine optimization (SEO), pay-per-click (PPC) marketing and advertising, social media marketing, content marketing, email marketing, and mobile advertising.